Media & Sexuality

This advertisement is for Abercrombie and Fitch, a clothing company. In my opinion, there is no product featured because there is hardly any clothing shown in the picture. The girl model is wearing a shirt, in which one cannot see the design very well and the boy model is not wearing a shirt at all. I do not think this ad is appropriate because it is not advertising anything. It is showing a sexual attraction between a girl and boy and not showing the real purpose for the advertisement. There are other ways to portray the product by actually showing the clothing Abercrombie and Fitch wanted to sell. There is no reason to even show a clothing advertisement with sexual attraction because the consumer would just like to see the clothing. I think this advertisement does not have an impact on the consumer. The advertisement is completely unrelated to the company as well as the goal to make it a clothing advertisement.

 This advertisement is for Gucci Guilty Perfume. This image is very sexual because it shows a man and a woman with little or no clothing on. This advertisement is not appropriate because there is little clothing and much skin showing. There are better ways to portray a perfume ad – one does not need to be naked. The image is sexual and gives many people the impression that if a person smells good, they will find a partner. Although I do believe that all people should bathe themselves and have personal hygiene. Many advertisers and companies believe that sexual images in their advertisements will result in more business. However, there are better ways to sell a product. For example, instead of showing intimacy, one could show happiness.